01
Prospect lists quickly become outdated
New companies are founded.
Organisations change their activities.
Locations change.
Websites are updated.
As a result, existing prospect files are often outdated before they have been fully used.
Is your sales team reaching the right companies at the right time? B2B lead generation
Is your sales team reaching the right companies?
A good prospect list is not about collecting as many companies as possible. Its value lies in selecting organisations that genuinely match your target audience. Many organisations have thousands of potential leads, yet still spend a great deal of time finding, checking and updating company information. Commercial opportunities are missed, and sales teams spend valuable time on organisations that ultimately do not fit their target audience. Scrape IT automatically collects, structures and enriches current B2B company data. This gives your organisation reliable prospect lists that are ready to use for sales, marketing and business development.
Why B2B lead generation is becoming more important
A prospect file is only valuable when its information is current and relevant.
Companies are constantly changing.
New businesses are founded.
Organisations grow.
New locations open.
Business activities change.
As a result, company information becomes outdated faster than many organisations realise.
By automatically collecting and continuously updating prospect data, sales and marketing teams always have a reliable basis for outreach.
Expert insight
Quality over quantity
A clearly defined target audience is the starting point for successful B2B lead generation.
Successful lead generation does not start with collecting as many companies as possible. It starts with selecting organisations that genuinely fit your target audience. Quality almost always delivers more than quantity.
Common challenges in B2B lead generation
02
Company information is spread across sources
Relevant company information is spread across a wide range of public sources.
For example:
- company websites
- public company registers
- industry platforms
- company profiles
- public data sources
Collecting this information takes a great deal of time.
03
Prospect selection requires a lot of manual work
Many organisations still compile prospect lists manually.
Sales staff therefore spend a lot of time researching instead of speaking with customers.
04
The target audience is not clearly defined
Without clear selection criteria, it is easy to create a large list of companies, only a small share of which are genuinely relevant.
Defining the target audience well improves the quality of every sales campaign.
Our approach
Automated B2B lead generation
Good lead generation involves much more than collecting company names.
The challenge is to automatically select companies using relevant characteristics, then structure, validate and keep the data current.
Scrape IT builds tailored datasets based on your ideal customer profile.
Depending on your needs, companies can be selected using criteria such as:
- industry
- location
- company size
- SBI codes
- revenue category
- number of employees
- business activities
- websites
- online presence
Data can be delivered directly through dashboards, APIs, CSV, Excel or CRM integrations.
What does B2B lead generation include?
Company selection
We compile prospect lists using clear selection criteria.
For example:
- industry
- region
- company size
- activities
- market segment
- organisation type
This creates a prospect file that supports your commercial objectives.
Company information
We collect information such as:
- company name
- website
- address details
- location
- industry
- business activities
- Chamber of Commerce details, where publicly available
- additional company characteristics
Sales and marketing teams get complete, current company information.
Data enrichment
Prospect files can be expanded with additional public company information.
This adds context for segmentation, account selection and commercial analysis.
Tailored datasets
Every organisation uses different selection criteria, so we build datasets to order.
Whether you need hundreds or hundreds of thousands of companies, the dataset is tailored to your target audience and commercial objectives.
Immediate insight
Dashboard
Search, filter and export current B2B company data using your own target audience criteria from one central dashboard.
Practical example
Practical example: from a company list to a qualified target audience
Many organisations start with a long list of companies that might be interesting.
In practice, a large share of those companies do not fit the intended target audience.
Applying clear selection criteria in advance creates a much more qualified prospect file.
For example:
Which companies can I contact?
to:
Which companies genuinely fit my ideal customer profile?
The question changes from:
- companies in a specific industry
- organisations with at least a certain number of employees
- companies in a selected region
- businesses with specific activities
- organisations with multiple locations
- companies that fit your ideal customer profile
That is what makes B2B lead generation a valuable tool for sales and marketing teams.
The results
What does B2B lead generation deliver?
Automatically collecting and structuring current company data gives organisations a more reliable starting point for outreach.
Common applications include:
- tailored prospect lists
- account-based marketing
- target audience selection
- market segmentation
- sales campaigns
- business development
Organisations can achieve:
- less time spent on manual research
- more current prospect files
- higher lead quality
- more efficient sales processes
- better target audience segmentation
Which organisations can benefit?
Sales organisations
Build qualified prospect files that help account managers focus on the right companies.
Marketing teams
Use current company data for audience segmentation, campaigns and account-based marketing.
Business development
Identify new markets and compile targeted company lists using specific selection criteria.
Recruitment agencies
Find organisations in specific industries, regions or market segments for commercial outreach.
Data and research agencies
Use current company information as a basis for analysis, research and reporting.
From company data to sales intelligence
From company data to sales intelligence
A list of companies is only the beginning.
The real value comes when company data is turned into useful commercial insights.
Carefully selecting organisations using relevant characteristics creates a qualified foundation for sales and marketing.
B2B lead generation is the foundation of Sales Intelligence.
It helps sales teams focus on the companies that best fit their ideal customer profile instead of approaching more companies.
Veelgestelde vragen
What is B2B lead generation?
B2B lead generation is the process of compiling qualified prospect files using predefined selection criteria. Automatically collecting current company information gives sales and marketing teams reliable datasets that match their ideal target audience.
Why is current B2B company data important?
Companies are constantly changing. New organisations are founded, business activities change and locations open or close. Current company data gives sales teams more reliable prospect files and reduces the time spent checking information.
What company information can Scrape IT collect?
Depending on your needs, we collect company names, websites, address details, locations, industry information, business activities, company size, SBI codes and public company characteristics.
Can a prospect file be fully tailored?
Yes. We build B2B datasets around your target audience. Companies can be selected by industry, location, company size, activities, market segment and other relevant characteristics.
Which organisations can benefit from B2B lead generation?
This solution is used by sales organisations, marketing teams, business development teams, account managers, recruitment agencies and research agencies.
How current is the company information?
This depends on the data source and your needs. Company information can be updated periodically or continuously to keep prospect files as current as possible.
How is the data delivered?
B2B company data can be delivered in almost any format or integrated directly with existing systems. Options include APIs, dashboards, CSV, Excel, JSON, XML or Parquet, Power BI, MCP for direct integration with AI applications, EDI, (S)FTP, email alerts and direct integration with your own systems. In short, almost any preferred data delivery or integration method is possible.
Is B2B lead generation compliant with GDPR?
Scrape IT works exclusively with information from public sources and helps organisations compile business datasets. Any subsequent use of this information for marketing and sales must comply with applicable privacy laws, including the GDPR and the Telecommunications Act. This clearly defines responsibility for using the supplied data in marketing and sales processes.
Can B2B lead generation be combined with other commercial signals?
Yes. Many organisations combine B2B lead generation with other solutions, such as Job Monitoring to identify growth signals or CRM Enrichment to keep existing customer and prospect data current automatically.
What is the difference between B2B lead generation and Sales Intelligence?
B2B lead generation focuses on compiling qualified prospect files and selecting companies that fit your target audience. Sales Intelligence goes a step further by combining company data with current commercial signals, helping sales teams identify which accounts offer the greatest commercial opportunity at a given time. B2B lead generation is the foundation on which Sales Intelligence builds.
A tailored prospect file
Want to identify the right companies?
Discuss your ideal customer profile and find out how current B2B company data can support your sales and marketing activities.